From 21–26 April 2026, Salone del Mobile.Milano returns to Fiera Milano Rho for its 64th edition, reaffirming its position not simply as the world’s leading design fair, but as a laboratory where industry, culture, and research intersect. This year’s communication campaign, A Matter of Salone, conceived by Motel409 and presented by President Maria Porro, places material at the center of the discourse.
The choice of a petal as visual symbol is not ornamental. A petal is structure and surface, biology and geometry — matter organized into expressive form. In this sense, the campaign reframes design as a discipline that begins with material intelligence: density, tactility, resistance, sustainability. Before image, there is substance.
The fair’s architecture reflects this thesis. The Salone Internazionale del Mobile remains the core exhibition, gathering over 1,900 exhibitors across more than 169,000 square meters of sold-out space. Alongside it, the biennial return of EuroCucina / FTK – Technology for the Kitchen and the International Bathroom Exhibition reasserts the centrality of domestic systems — kitchens and bathrooms not as stylistic categories, but as technological and environmental infrastructures.
New for 2026 is Salone Raritas, curated by Annalisa Rosso and designed by Formafantasma: a platform dedicated to collectible design, limited editions, and rare works that operate at the threshold between industry and gallery culture. It signals Salone’s acknowledgment that uniqueness and serial production now coexist within the same economic ecosystem.
Meanwhile, SaloneSatellite continues its commitment to emerging practice, hosting 700 designers under 35 and 23 international schools — a reminder that experimentation remains essential to the fair’s longevity.
Looking ahead, the development of Salone Contract 2027, with a masterplan by Rem Koolhaas and David Gianotten of OMA, points toward a structural expansion into complex architectural and contract systems.
In 2026, Salone advances a proposition: that matter itself is cultural capital — and that design begins where material becomes meaning.
