Words by Allegra Salvadori | Images Courtesy of ELIE SAAB Maison
ELIE SAAB Maison opens exclusive retail spaces at Aati Dubai, introducing the brand’s universe of refined living to one of the UAE’s most established luxury interior spaces. Through this landmark partnership, AATI unveils dedicated ELIE SAAB Maison environments across its Jumeirah Beach Road and Zabeel Road boutiques—each showcasing the Maison’s sculptural approach to contemporary elegance.
Born from ELIE SAAB’s vision of creating “complete worlds—where beauty, proportion, and atmosphere come together in harmony,” the Maison extends the designer’s aesthetic into furniture, lighting, accessories, and lifestyle objects. The collection is conceived in collaboration with architect Carlo Colombo and brought to life under license by Corporate Brand – A++ Group, translating the Maison’s couture DNA into interiors crafted entirely in Italy. Each piece carries the brand’s unmistakable signature: fluid silhouettes, architectural volumes, and a meticulous attention to detail reminiscent of high fashion.
At AATI, visitors can experience a curated selection of signature ELIE SAAB Maison pieces. Highlights include the Voyage Royale Bed, a sculptural expression of the Maison’s refined philosophy; the Byblos Sofa, defined by generous volumes and architectural presence; the Elite Sofa, blending artisanal craftsmanship with contemporary lines; and the Palace and Lunula tables, whose geometric silhouettes and polished surfaces reveal the brand’s mastery of materiality and form.
The dedicated spaces at AATI are designed to evoke the atmosphere of an elegant private residence. Soft neutral palettes, bronzed and hammered metal finishes, precious marbles, and bespoke textiles—subtly embroidered with the ELIE SAAB monogram—create a harmonious sequence of living, dining, and bedroom settings. Each environment immerses visitors in the Maison’s language of balance, luxury, and spatial refinement.
ELIE SAAB Maison offers a complete living environment, extending the Brand’s design language across dining, living, bedroom, home office, and outdoor spaces. The universe is further enriched through key collaborations, including handcrafted accessories with Giobagnara, rugs with Sahrai, and kitchens and wardrobes with SCIC, creating a fully integrated and harmonious world of refined living.
With this new destination in Dubai, ELIE SAAB Maison reinforces its global lifestyle philosophy: a holistic approach where craftsmanship, modernity, and refined living converge. AATI now offers the region an immersive gateway into this world—where every piece is conceived as a sculptural expression of elegance, designed to elevate homes with the Maison’s unmistakable aura.
